Words can be powerful. Very powerful.
The right title words will increase the number of times your blog post gets pinned on Pinterest. And those pins will bring your blog more readers.
I'm not talking about blog post titles here, but the titles that you add to your images. These don't have to be the same and should often actually be different because your post title should be focused on getting readers from Google whilst your image title should be optimised for Pinterest.
And Google and Pinterest are very different beasts!
You might think that Pinterest is all about photos. But images with compelling titles get pinned much more often than those without.
So how do you write a compelling title?
Well, marketing experts use 6 basic word groups that attract readers by convincing them they will find something that is either easy, comprehensive, important, authentic, free or fun.
As I show below, with lots of suggestions and examples of my own, it's really easy to build these word groups into your image titles and increase how often your blog posts get pinned on Pinterest.
And if you're looking for more great Pinterest tips do check out the links from other bloggers at the bottom of this post ... and do feel free to add your own.
Easy
We're all super busy and need quick answers for all sorts of things. So if you've got a simple solution in your post that will help your readers let them know with words such as ...- Simple, simple steps
- Easy
- No hassle, no effort, no worries, no bother
- Time saving
- Getting started
- Basic
- Quick
- Fast
- Super speedy
- 30 sec, 1 minute, 15 minute etc as appropriate
Comprehensive
On the other hand, there are times when we want to know everything we can about a problem, so if you've got a big post that brings together lots of expertise, try words like these ...- Everything you need know to know
- Complete
- Total
- Whole
- Definitive
- All the answers
- Loads of
- 50+, 100+ etc as appropriate
Important
None of us like to feel we're missing out on something. To make readers feel that they might be, if they don't read your post try these words ...- Must have, must dos
- Everyone needs
- Got to have
- Can't do without
- Essential
- Vital
- Critical
- Top
- Fundamentals
- The best
- Brilliant
- Amazing
- Awesome
Real
Readers like blogging at its best because it's authentic; it's real people talking about real experiences and real solutions that have actually worked for them. Emphasise the authenticity of your advice with words such as ...- Tried & tested
- Really works, works for me
- Never fails, won't fail
- Fail safe
- Life saver
- Secret
- Reliable
- Genuine
Free
And don't under estimate how powerful that word "free" can be even related to something for which people are never charged ...
- Free
- Super cheap
- Complete bargain
- A steal
- Money saver
- Low cost
- Great value
- Give away
Fun
We all want to enjoy ourselves and if we're mums we're constantly on the look out for great ideas that will keep our children entertained for hours.If you've got a play related post - even it's educational - don't forget to emphasise the fun with words such as ...
- Hours of fun
- Non-stop fun
- Cool
- Crazy
- Fantastic
- Fabulous
- Wild
- Wonderful
If you found this post helpful do check out my other blogging posts and I would love it if you followed my blogging board on Pinterest ...
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